The Challenge

The client asked ProCogia to identify the underlying issues that were causing customers to struggle when searching for images, then propose solutions to improve the browsing and search experience. This task required in-depth analysis of the underlying causes of suboptimal search results due to a highly complex search process within a database of hundreds of millions of assets.

 
 

Procogia’s Approach

We developed natural language processing (NLP) and machine learning (ML) solutions that presented customers with better image search results.

 

  • ProCogia analyzed user queries to identify the main categories of failed searches, which were: Ambiguous search intent, Incorrect parsing of search queries, Inaccurate or missing metadata.
  • We designed and implemented the search parsing algorithm – matching search queries to concepts in the search ontology – that eliminated or mitigated several major causes of suboptimal results.
  • We created and analyzed a representative dataset of suboptimal searches and used this to identify and address systematic sources of search failure in image metadata, such as incorrect lemmatization.
  • ProCogia’s engagement continues with the client to improve searching by deploying foundational models and multimodal embeddings to capture highly relevant contextual information between the query and the returned images. This ensures irrelevant images are not presented to the user.

The Results

 

  • Through rigorous hypothesis testing we have helped our client identify the underlying causes of the search challenges.
  • We developed and deployed a range of linguistics and AI solutions to improve query understanding, and improve the searching and browsing experience for users, while driving key conversion metrics (customer engagement and asset purchase).
  • Our NLP machine learning model uses cosine similarity to identify best matches between search queries and images in the database, greatly improving the accuracy of ambiguous queries.
  • ProCogia’s solution allows our client’s customers to see a higher number of relevant search results (improved recall) and reduces incorrect results (greater precision).

 
 

Services Used

Data Science

We use open source technology to leverage the full potential of your data. Predictive and prescriptive results are actioned using AI and Machine Learning (ML).

Data Consultancy

We provide data consultancy to organizations to optimize your investment in people, processes, and technology. This is typically through data strategy engagements, roadmaps, transformations, and independent technology advice.

Data Engineering

We partner with all major cloud providers, allowing us to adopt a data-agnostic approach focused on delivering tailored game-changing solutions.

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