ProCogia Microsoft Learning Partner program
Company Information
The Microsoft Learning Partner (MLP) program aimed to expand its partner base, improve partner engagement, and increase the sales of training offerings and Microsoft Courseware Marketplace (CWMP) subscriptions. Faced with the challenge of navigating Microsoft’s extensive ecosystem of teams and partners, ProCogia was enlisted to streamline the recruitment, onboarding, and nurturing phases of the program to optimize resource alignment and program participation.
The Challenge
The MLP program struggled with low awareness among potential partners about the program benefits, a cumbersome onboarding process, and insufficient nurturing strategies to maintain partner engagement. These challenges hindered the program’s growth and the effective promotion of training offerings, necessitating a comprehensive strategy to enhance partner recruitment, engagement, and support.
Procogia’s Approach
Our first steps were to develop a process map to identify the connections between the recruitment, onboarding and nurturing functions of the program. Due to Microsoft’s large ecosystem of teams and partners. it was imperative to align and optimize all the resources involved.
Recruitment Phase
To increase partner awareness of the program and its benefits, ProCogia: Developed a comprehensive site at the MAPs URL where partners could access all information, and resources to make informed decisions and sign-up for the program. Developed marketing communication assets including information flyers, presentation decks, and online- campaign display assets, which partners could use to promote their expanded training offerings.
Onboarding Phase
New partners received an onboarding e-newsletter with resources and links to set up their profiles on the Courseware Marketplace. Any escalations or partner queries were addressed promptly with email communication. Surveys enabled partners to provide feedback regarding issues, challenges and program improvements.
Nurturing Phase
Partners were invited to attend to monthly community calls to address questions, and exchange feedback and suggestions to improve the program. ProCogia worked with partner support agents (PSS) to ensure that all MAPs partners are onboarded properly. MAPs partners received special offers to kickstart their CWMP purchases.
The Results
Our first steps were to develop a process map to identify the connections between the recruitment, onboarding and nurturing functions of the program. Due to Microsoft’s large ecosystem of teams and partners. it was imperative to align and optimize all the resources involved.
Membership in the Microsoft Learning Partner program doubled in the first 6 months of ProCogia’s involvement.
Recruitment strategies helped increase the rate of new partner membership from 2% in Feb 2017 to nearly 45% in June 2017.
The increased rate of recruitment significantly raised sales of Action Pack subscriptions and Microsoft Courses in CWMP.
Services Used
Data Consultancy
We provide data consultancy to organizations to optimize your investment in people, processes, and technology. This is typically through data strategy engagements, roadmaps, transformations, and independent technology advice.
Data Science
We use open source technology to leverage the full potential of your data. Predictive and prescriptive results are actioned using AI and Machine Learning (ML).
Conclusion
ProCogia’s involvement in the Microsoft Learning Partner program represents a transformative approach to partner program management, driving significant growth in membership, enhancing partner engagement, and increasing sales of training offerings. Through meticulous planning, targeted recruitment strategies, and effective partner support mechanisms, ProCogia not only met but exceeded program objectives, demonstrating the power of strategic consultancy and data-driven decision-making in optimizing partner ecosystems.
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