ProCogia’s analytics solutions improved voice coverage by 30%
Company Information
A prominent US mobile carrier faced challenges in optimizing voice coverage across the nation, with specific issues in identifying and addressing areas of deficient call quality. In pursuit of enhancing their network reliability and performance, the carrier enlisted ProCogia to develop a solution that would not only diagnose areas of poor performance accurately but also improve overall voice coverage. The goal was to leverage data analytics to achieve a substantial increase in call reliability and enhance customer satisfaction.
The Challenge
The carrier’s primary challenge was to accurately identify network features contributing to deficient calls and to locate the specific geolocations of these calls for targeted improvements. Traditional methods of network analysis and troubleshooting proved insufficient in addressing the dynamic and complex nature of the carrier’s nationwide network. A sophisticated, data-driven approach was required to enhance voice coverage significantly and improve the carrier’s standing in industry performance rankings.
Procogia’s Approach
ProCogia assembled a cross-functional team of data strategists, engineers, and scientists. Our process included:
Identify network features
related to deficient calls via exploratory analyses and collaboration with client’s engineering team.
Use pattern mining
to identify poor network performance and pinpoint precise geolocation of the deficient calls.
Develop a call-classification logic
around influential network features and validate with computational simulations of network performance tests. Create a model that accurately predicts voice scores published on reports.
Measure results
from computational simulations and voice score prediction against rates and scores published in reports. Identify the highest performing call- classification logic.
Productionize automated daily interactive dashboards
on the status of testing and performance across US.
The Results
ProCogia’s solution significantly improved the mobile carrier’s troubleshooting performance with real-time detection of daily deficient calls and precise geolocation of areas experiencing poor coverage.
In 2017, the company earned first or second place in industry voice-performance rankings in 39% of 125 metropolitan areas, and improved call reliability by 30%.
Services Used
Data Consultancy
We provide data consultancy to organizations to optimize your investment in people, processes, and technology. This is typically through data strategy engagements, roadmaps, transformations, and independent technology advice.
BI & Analytics
We transform complex and high-volume data into BI reports using dashboards and visualizations, allowing you to make smarter decisions.
Conclusion
ProCogia’s deployment of advanced analytics solutions for the US mobile carrier represents a significant leap in optimizing voice coverage and network reliability. By accurately diagnosing and addressing deficiencies in the network, ProCogia not only enhanced customer satisfaction but also positioned the carrier as a leader in voice performance. This case study exemplifies ProCogia’s ability to leverage data analytics to solve complex challenges, driving strategic growth and operational efficiency in the competitive telecom industry.
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