ProCogia’s solutions helped a leading US mobile carrier

Company Information

A leading US mobile carrier sought to improve its voice coverage quality, a critical factor in customer satisfaction and competitive edge in the telecom industry. Faced with challenges in identifying and addressing areas of deficient coverage, the carrier turned to ProCogia for a data-driven solution. ProCogia’s task was to leverage data analytics to not only diagnose areas of poor network performance but also to predict and improve voice coverage by 30%, thereby enhancing overall user engagement.

The Challenge

The mobile carrier struggled with pinpointing precise geolocations of deficient calls and understanding the network features contributing to poor performance. The objective was to develop a robust analytical framework that could accurately classify call quality, predict voice scores for network improvement reports, and ultimately enhance voice coverage. Achieving this required a deep dive into network performance data and the creation of predictive models that could guide strategic enhancements.

Procogia’s Approach

ProCogia assembled a cross-functional team of data strategists, engineers, and scientists. Our process included:

Identify network features related to deficient calls via exploratory analyses and collaboration with client’s engineering team.

Use pattern mining to identify poor network performance and pinpoint precise geolocation of the deficient calls.

Develop a call-classification logic around influential network features and validate with computational simulations of network performance tests. Create a model that accurately predicts voice scores published on reports.

Measure results from computational simulations and voice score prediction against rates and scores published in reports. Identify the highest performing call- classification logic.

Productionize automated daily interactive dashboards on the status of testing and performance across US.

The Results

The client is now able to understand how their new digital assets perform and affect user engagement across their digital landscape.

This insight has informed the development of future assets to optimize customer engagement.

The approach has established a reliable foundation for future digital-path analysis.

Services Used

Data Consultancy

We provide data consultancy to organizations to optimize your investment in people, processes, and technology. This is typically through data strategy engagements, roadmaps, transformations, and independent technology advice.

Cloud Data Engineering

We partner with all major cloud providers, allowing us to adopt a data-agnostic approach focused on delivering tailored game-changing solutions.

Conclusion

ProCogia’s deployment of data analytics solutions for a leading US mobile carrier represents a significant leap forward in optimizing voice coverage and enhancing customer engagement. Through strategic analysis, predictive modeling, and the development of interactive dashboards, ProCogia has enabled the carrier to identify and address network performance issues effectively, resulting in substantial improvements in voice coverage. This case study exemplifies ProCogia’s ability to transform complex data challenges into actionable insights and solutions, driving performance improvements and strategic decision-making in the highly competitive telecom industry.

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