Media Sector
Whether your organization specializes in advertising, broadcasting, news, digital imagery, or motion pictures, we can support you by deploying our advanced data solutions.
How we Support Media Clients with our Data Solutions in the Media Industry
Our Media data solutions are focused on building highly personalized customer interactions and real-time recommendations to enhance the customer experience and increase conversions.
Computer Vision
Computer vision sits within artificial intelligence (AI) and enables computers to derive meaningful information from digital media – and take actions or make recommendations based on that information.
ProCogia’s Data Scientists are experienced in building, training and deploying state-of-the-art computer vision models at scale. Deep learning models that are trained for computer vision tasks have become essential for image/video analysis and understanding.
The models extract complex contextual information from digital images with accuracy that surpasses human capabilities. These models can be used for a variety of tasks including image retrieval, scene composition analysis, image classification, image segmentation, and object detection.Â
Natural Language Processing
Natural language processing (NLP) also sits within AI and enables computers to understand text and spoken words in much the same way human beings can. ProCogia has extensive experience deploying NLP solutions including speech recognition, grammatical tagging, word disambiguation, and sentiment analysis to name a few.
Foundational Models
Foundational models are characterized by their ability to perform on datasets at scale while being trained using self-supervised approaches. These models are emerging as essential blocks in building flexible and highly performant AI systems. The power of foundational models comes from their ability to identify complex patterns. Training and testing these models can be challenging as they are composed of billions of parameters.Â
Deploying functional models in production requires in-depth understanding of compute environments and hardware specific optimizations. Having worked with many media clients, providing Data Science in the media industry, Procogia’s team of Data Scientist and Machine Learning engineers brings a diverse range of expertise when it comes to working with extensive deep learning models – from appropriate curation of training data to choosing suitable computer infrastructure for training and inference.
These models combine computer vision and NLP models to analyze multimodal data. Applications of foundational models include audio to text, image captioning, video scene tagging, and image/video search.
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Search and Ranking
The amount of digital information generated by organizations has reached an unprecedented scale. Our clients and their customers rely on search engines to interact with millions and billions of digital records and products.
Search engines are composed of a set of algorithms that perform information retrieval and ranking. Traditionally, they have relied on simple keywords or tags to identify relevant records. Modern search engines are evolving to work with complex data representations known as embeddings, where deep learning models are used to create context-rich data representation.
Building modern search engines requires correct design and selection of algorithm stacks and involves several offline and online testing procedures. Our team of Search Engineers have been successfully working with Media clients to improve search and ranking for enhanced customer experiences and engagements.
We are experts when it comes to providing data science in the media and entertainment industry. Contact us to learn how we can help your organization.
Data Services we Provide to the Media Sector
Data Consultancy
We provide Data Consultancy to organizations to optimize your investment in people, processes and technology.
Data Infrastructure
We build robust, scalable, and enterprising data environments that enhance the collaboration between data science teams.
Data Engineering
We partner with all major cloud providers, allowing us to adopt a data-agnostic approach focused on delivering tailored game-changing solutions.
BI & Analytics
We transform complex and high-volume data into BI reports using dashboards and visualizations, allowing you to make smarter decisions.
Data Science
We use open source technology to leverage the full potential of your data. Predictive and prescriptive results are actioned using artificial intelligence (AI) and machine learning (ML).
ProCogia’s Expertise
ProCogia deliver complete Data Solutions to the following clients:
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Get in Touch
Let us leverage your Media data so that you can make smarter decisions. Talk to our team of data experts today or fill in this form and we’ll be in touch.
