Introducing the ProCogia Leadership Team
Mehar Pratap Singh
CEO & Founder
Mehar founded ProCogia a decade ago to offer more value and better service to clients than traditional consulting firms. Mehar has a background in Electrical Engineering and has worked primarily in consulting, technology and telecom sectors. He has held board positions at R Consortium, University of Washington, Society of Punjabi Engineers & Technologists to name a few. He is passionate about open-source technology, developing innovative products, skydiving and sea fishing.
Chief Operating Officer
Mark’s impressive 25 years of experience working at large corporations, private companies and non-profit organizations includes key roles at General Electric and Point B. Mark works closely with the leadership team on organizational design, operational excellence & business strategy.
Having previously founded and successfully sold two businesses, including leading the acquisition of Loft9 by Sia Partners, Mark brings a diverse perspective and depth of first-hand knowledge to assist companies at every stage of their growth journey. He strives for strategy and operational excellence, with an extensive track record of providing clarity and direction to reach significant business outcomes.
Mark is a true outdoorsman with a taste for adventure and a love for endurance sports, mountaineering and backcountry skiing expeditions. He’s also a proud member of the 5 AM club with a passion for travelling the world and immersing himself in new cultures and surroundings.
Director of Data Solutions
Peng is the Director of Data Solutions at ProCogia. Peng oversees the teams of Data Scientists, Analysts, Architects and Engineers who work with our clients across Telecom, Pharma, Biotechnology, Retail, Logistics, Technology, Financial Services, Media & non-profit
Peng received his PhD in Experimental Medicine from the University of British Columbia, during which he discovered his deep interest in data analytics. He then joined a retail focused Analytics firm where he honed his management, leadership and consulting skills developing himself into an influential data leader. At ProCogia, Peng and his team supports clients at all stages of their data journey from Data Ops and Engineering right through to Machine Learning and AI. In his personal life, Peng is a father of two, a travel fanatic (to a degree that he once started his own luxury tour operating company), and a student pilot in training.
Habib has over 10 years of experience working in larger corporations and possesses global leadership experience in multiple industries with deep financial skills with strong strategic and operational focus. Demonstrated ability to lead disciplined execution of topline growth, margins, cash flow improvement, financial management, Risk Management, Financial Planning, Strategy, Controls & Governance.
Cassandra de longh
Director of People Operations
Cassandra is the Director of People Operations for ProCogia. She oversees the HR team, Recruitment, and Business Operations of the company. After moving to Vancouver from South Africa in 2016, she decided to switch things up and get into recruiting after an interesting progression as a consumer marketer, and formerly an artist. The common theme running through her vocation is the ability to see the bigger picture and make meaningful connections, be it between consumer and product, or culture and company. Cassandra leads with empathy and heart, allowing her to unpack and peel open uncomfortable topics, creating a safe space for vulnerability. Her greatest asset is her ability to build confidence in people, leveraging the strengths of her team and driving self-awareness in the workplace.
Across a 26-year career in management consulting, including over a decade as CEO at Point B, Mike has advised numerous senior leaders across North America. As an Executive Advisor at ProCogia, Mike supports the executive team with strategy, executive development, finance and business management.
Mike has served on many for-profit and non-profit boards and has provided advisory consulting and investment for businesses with an appetite for growth and innovation. Mike has a proven track record of guiding a variety of organizations in engaging and empowering their people, serving communities and developing diversity, equity, and inclusion. Mike is a University of Washington Huskies superfan who loves being outdoors in nature. In his free time, he can be found hunting, fishing and travelling, as well as spending quality time with his family and friends.
A 35 year career at Boeing leading information technology teams, advising with information technology vendors and developing information technology leaders. As an Executive Advisor at ProCogia Gabe supports the management team with business strategy, leadership development and process improvement. Gabe serves on the University of Washington Economics advisory committee executive council working with faculty and mentoring students. Gabe is an avid soccer player, enjoys bicycling, water sports, skiing, building/flying model aircraft and building/flying aerobatic private planes.