ProCogia provides value add analytical solutions for the entire customer lifecycle awareness to retention. We work with clients across the value chain to provide data analysis and recommendations to support the key decisions. Marketing analytics are useful across diverse industries such as CPG, Retail and Finance to better understand and target the customers to increase profitability and the effectiveness of the organization.
ProCogia partners with Consumer focused clients to monitor current performance and also provide new opportunities and improve the customer experience across Digital mediums like mobile, internet and more traditional mediums as well. Marketing Analytics enables a business to generate incremental revenue and optimize the marketing spend. Businesses become more efficient and productive, there by generating incremental saves. It also helps improve customer experience, and helps understand the customer mindset.
Below is a sample of work that we have done:
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