"ProCogia advised a telecommunications company in US to help them streamline their overall social media strategy." Gavin G. and RP Gill
Client had a Social Media(SM) initiative across multiple platforms, however the client faced the question – Why don’t I have enough clarity on what is the right approach for SM? There was no standard reporting mechanism in place that could have allowed the client to measure performance. The client also required an understanding of SM positioning and adaptability in the company's marketing strategy.
Revenue was increased by 54% as ProCogia helped institutionalize a new data driven segmentation of customers and it is being used to assign all the accounts to one of the segments. The model further helped increase revenue generation by designing appropriate product mix for each segment.
Additionally, the segmentation was leveraged for the new marketing campaigns to increase their effectiveness.