"ProCogia evaluated the pricing and promotion strategy for one of the leading online retailers in Canada." Ryan B. and Beau R.
A leading online retailer in Canada needed help in evaluating its strategy to maximize returns. It carried its own private label brands in addition to the brads of other leading competitors. The management had limited information about price responsiveness, extent of competitive interaction and level of merchandising efficiency for its products. Different price and promotion scenarios were generated and comparison was done between the client and its competition.
ProCogia analyzed the data and provided insights that prevented 6% volume loss in sales. The generated models provided information that not only challenged the conventional beliefs but also provided precise insights into impact on sales of private label brands from factors such as geography or competitors’ products, pricing and promotion. These insights were directly leveraged by the marketing organization to plan it’s pricing and promotion strategy to maximize for revenues.